Ms.Van Der Sanden (Profits and Value H/W)

Research total company profits + value for Newscorp, Time Warner, Sony and Viacom focusing on the different platforms of:
-TV
-Radio
-Music
-Internet
-Film
-Print
-Gaming

Newscorp - News Corp.'s earnings had risen 19 percent as stronger results from cable networks, broadcast television and movies outweighed a slump in newspapers, the media company reported Tuesday. Results were also lifted by a gain from selling a European radio business.

News Corp, the global media corporation is controlled by Rupert Murdoch who earned $852 million in the three months, the final quarter of its economical year, went up from $717 million in the same period of time but a year earlier.

Time Warner – Industry is mainly focused on Broadcasting, Publishing, Internet and Telecommunications. Operating income is $15.95 Billion roughly, Net Income is roughly 13.40 Billion, Total assets $113.89 Billion, Total equity $42.28 Billion

Sony- Industry is based on Consumer, Electronics and Entertainment. Revenue income is roughly $227.8 Billion, Net income $98.9 billion, Total Assets $230.5Billion and lastly Total equity is $50 Billion.

Viocom – Focuses on Cable TV and Motion Pictures. Revenue $14.625 billion, Operating income $2.496 billion, Net income $1.251 billion, $22.487 billion, Total equity is $7.033 billion approximately.

ASA ad ban.

The picture above is of a car which has been wrecked outrageously, the positioning of the wheel on the very left hand side of the image which is lit up, connotes that a major accident had taken place. The wordings at the top however “inner peace through outer violence” comes across as a very stereotypical and generalised statement. It would undoubtedly give out the wrong message. Especially to those of a young age, eager to drive. It implies that you get peace choosing the oath of violence. Which can have major impacts on my lives, therefore may have been banned. The image itself comes across ad very brutal and could be seen as disturbing not only to young audiences but also to those that have past experiences with accidents, which may also be a reason for why this image was banned. I also feel that this image is too explicit and connotes death and blood which will definitely have the wrong impact on the younger audience.


“Meat kills” is a sweeping statement that would create major impacts on those that eat meat. It would immediately create doubt in their mind, on whether eating meat really causes swine flu and death. “Go vegetarian” this is ordering you to do so. And not informing you. It comes across almost as if it is a major warning. However as this an untrue statement the media had banned this poster from being publicised. This is a generalisation according to me and should definitely not be publicises, especially because it has a huge audience share, and the facts that are stated on the poster are not proven correct.





The 2 images above have been banned due to their “glorying of guns” implying that it is too violent and the use of a gun is demonstrated as a casual act. It influences the audience and again created the wrong impact. Also another reason for why it has been banned it because of the wait the gun is constructed. It gives out the message, that you are not safe without carrying a gun, therefore persuades the audience to choose the wrong and illegal path, and carry guns. This to me is a ridiculous reason for the poster to be banned. The youth of today are very clever and are aware of such things being illegal through the media and primary socialisation at home, therefore it should have not been ban.


List of all banned products banned by ASA
Tesco price comparison adverts banned
Tesco mobile adverts banned
Misleading British gas adverts banned
Jaffa cakes advertising bands
Mercedes –Benz environmental saving advertise banned
Theatre adverts banned
Yogurt advert banned over health claim
Lexis hybrid advert banned
Actimel yogurt banned
Jolie’s wanted advertisement banned

Poster analysis (Miss. Holliday)

This image above is promoting Snow White and the Seven Dwarfs. The lighting of this image is very bright and can be considered as an under light as it is focused around Snow Whites face and the blood red apple however the image also uses high key lighting from the top half of the image which then gradually becomes dull in the bottom left corner. This connotes that an event will take place involving the evil looking witch that may well cast evil upon Snow White through the apple. The dwarfs look very happy and are dressed in bright colours that connote, all of them put together may well be Snow Whites saviours. The use of bright colours foreshadow that the film will be full of joy and a typical fairy tale.

The composition of Snow White is centralised and much larger in size where as in comparison to the other characters, they are much smaller in size and only use a small area of the image implying the story will be based around Snow White. On the other hand the composition of the seven dwarfs at the bottom right of the page almost show as if they look up to Snow White as someone they love. However where the witch stands in the bottom left connotes evil, as she is distanced apart from both Snow White and the Seven Dwarfs. The witch also stands beneath the deep red apple which show the witch and apple are representations of evil.

There is no particular setting for this image as the sparkles denote it is taking place in a dream or fairy tale wonder land which also connote the themes of the film which are, love, magic, evil and deception. The reason for why the themes are as such, is because the image is set out as if it is telling the story, which then compels the audience to go and watch the film as they would want to know what exactly happens. Moving on, the image also sets the genre of Romance, suspense, mystery and fairy tale through the use of colours, positioning of characters, lighting, facial expressions etc...

Snow White poses staring at the apple, as if there has been a spell cast upon her and is tempted to bite into it. This demonstrates what will cause the unfortunate event and connotes evil.

The mise-en-scene is as if it were a point of view shot (p.o.v) where we as the audience are looking directly at Snow White. Looking at the image, it implies the audience of this film are youngsters around the age of 5-17.

Overall i would see this image as a highly effective media piece, as it is able to connote clear messages with the use of so little text...

Womens Weekly - Ms. Van Der Sanden

Women’s Weekly

Women’s weekly is targeted mainly at women. This is shown through the name itself and the use of images on the web page. The images on the page and use of colours all connote that the targeted audience are women. The website uses the magazine as a guide for recipes implying that it is targeted at an elderly and more mature age group of women. The site mainly comes across as a learning curve in order for women to learn new things and to express their responsibilities of being a women. Women’s weekly also has different sub-contents within the magazine and webpage for example: Fashion: The best cosy cardigans from the high street, Real life: Living with Alzheimer's, Three ways to ease the pain of varicose veins, Brighten your garden with pretty pansies and Travel: Glorious mansions and gardens of Washington and Virginia. However there is a major difference between the website and the magazine itself. The magazine has a page and a half regarding cooking where as the webpage uses the magazine as an example of how, where and what to find in the magazine itself.

Media terminology

Anchorage - Fixing of meaning. e.g the copy text anchors (ie fixes to one spot) the meaning of an image in a print advertisement.

Cropping - Re-sizing an image. (E.g people use cropping to extract a certain part of an image either to analyse it or to re-size it).

Semiotic - The study of signs. Breaking down each scene and analysing what meaning are carried along with it. The semiology of a short clip also foreshadows what will happen later on in the movie.

Juxtaposition - The process of positioning things close together.

Mise - En - Scene - This describes the main and underlying aspects of a production (i.e costume, lighting, acting, make-up, props and setting ) *CLAMPS* this can however relate to both still images and moving images.

Homage - When a film director pays tribute to another person by the use of images, texts etc this however should be an acknowledgement of his/her influence and importance.

Demographics - This helps break down the target audience into social class. e.g cartoons are mainly targeted at children.

Psychographics - Attributes to values and attitudes etc of lifestyle. (e.g carers those who want to save the world etc).

Binary opposition - A term used by Clause Levi - Strauss as part of his argument that narratives are structured around oppositional elements in human culture, for example good and evil, life and death, night and day etc.

Iconography - The distinguishing elements in terms of props and visual details which characterise a genre. (e.g horror movies connote death, blood and use of weaponary)